Wasshoi Lab Inc. is a regional co-creation business development company based in the Tohoku region, specializing in the planning and implementation support of new businesses rooted in solving public-sector challenges. Through public-private partnerships—including demonstration projects and government-commissioned initiatives—the company has built a wide-ranging track record in areas such as regional migration, tourism, and local talent development. Leveraging the practical experience of its founder, who has launched over 10 organizations in the public domain, as well as a robust national network of entrepreneurs, government officials, and investors, Wasshoi Lab strives to generate social impact by bridging rural and urban regions. Currently, the company is strengthening its collaboration with Tokyo, aiming to foster social startups and build a sustainable public-private co-creation ecosystem.